“For the new evangelization to be effective it is essential to have a deep understanding of the culture of our time in which the social communications media are most influential. Therefore, knowledge and use of the media, whether the more traditional form, or the technology produced in recent times, is indispensable. Contemporary reality demands a capacity to learn the language, nature and characteristics of mass media. Using the mass media correctly and competently can lead to a genuine enculturation of the Gospel. At the same time the media also must help to shape the culture and mentality of the people today, which is why there must be special pastoral activity aimed at those working in the media.”